Having traveled
all over the U.S. and seeing so many different department and grocery stores, I
was shocked to find out that many stores to include Fred Meyer, Kroger, Food 4
Less, Dillon's, Kwik Shop, and Smith's were all owned by one company:
Kroger. A company that large, to no surprise, is making money, and
is generous with it. An article from http://finance.yahoo.com/ highlights this
fact that “Kroger, the largest grocery store chain in America, was the only
corporation to give more that 10% of its previous year’s profits to charity in
2010.” The article goes on to
elaborate that in 2009, the company gave away 10.9% of its profits and in 2010,
gave away $64,000,000, as well as many other charitable outlets through its
Food 4 Less and Salvation Army units. It
speaks volumes that Kroger was willing to give over 10% of the money it made
away!
Kroger is also making things
easier for its customers to donate to their desired charities, and probably
most essentially that, as Wanda Willis from http://www.daytondailynews.com/
shared “Everyone has a Kroger Plus Card in their pocket, and it’s going to cost
them nothing to donate.” It is
important that Kroger not only reaches out to the large, nationwide companies
but also to the local populace. This is
where they can keep their customer base, and people will continue to go to them
as long as they see developments from their loyalty. Kroger is also generous with its
generosity.
According to http://butlercounty.fox19.com, in
Cincinnatti, Kroger allowed “each of the seven districts chooses organizations
who serve the surrounding area to benefit from Coinbox collections.
Kroger’s Corporate Office makes the determination for the other 3 quarters.” This is an extremely deep customer/charity
connection Kroger has with them. Instead
of making all the charity decisions themselves, they entrust local community
charities to decide where the money should go.
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