Feature – A property of a product that a consumer receives,
i.e. an alcoholic product pushing that it has less calories.
Benefit – What a consumer gains from the product, i.e. the
stated alcoholic drink allows the consumer to drink more.
In order for Phileas Fogg’s Argentinian Crackers to succeed,
it must “…must carefully target specific segments with
features that deliver benefits
valued by each customer group.”
Many different snacks are available, but none will separate
you from the crowd as much as Phileas Fogg’s Argentinian Crackers! These crackers will definitely highlight your
night with the adventure Phileas Fogg had in retrieving the recipe. Does anyone else bring a riveting adventure
all the way from Argentina, to the tip of your tongue, and in to your
belly? These crackers will not only
enhance the taste and aroma of your alcoholic enjoyment, but they do their job
as an adult-centered snack and make the consumption of alcohol more enjoyable
by absorbing that liquid courage you love so much. This also allows you to intake more of that
delicious spirit and makes the night last longer…if only as long as Mr. Fogg’s
time in Argentina!
Phileas’s adventure in Argentina also amazing at starting a conversation. Icebreakers can be hard to find, but there is
always one in a box of his crackers! His
story is sure to spread through everyone at the party, all of whom will want to
share stories like his (remember, we say “like” for a reason!) There will never be a dull moment around a
box of Phileas Fogg’s Argentinian Crackers!
