Price

The sampling packaging coming in at $1.69.   “More and more, marketers have adopted good-value pricing strategies—offering just the right combination of quality and good service at a fair price.” Chapter 9 P227.  This will allow those who can’t afford the Phileas Fogg Experience to still sample it.  The full price of our full “boat” of crackers will reach up to $4.69.  “Often, the best strategy is not to charge the lowest price but rather to differentiate the marketing offer to make it worth a higher price.” Chapter 9 282.