**Original idea changed, due to scheduling issues, length of the commercial being way over a minute, and not enough sexiness.**
I am looking at shooting a 30 - 60 second commercial featuring the Phileus Fogg Argentinian crackers. It will consist of a few people sitting around and one person just finishes telling his story. One guy goes to the cabinet, pulls out a package of Phileus Fogg’s Argentinian crackers and reads the card with the story of Phileus Fogg and eats a couple of the crackers. He smiles and walks back to the other guys, places the package of crackers at the table and begins to tell the story of Phileus Fogg with the crackers. Through his narration, the story begins to play out in parts throughout the party, with occasional cuts to the other party members who are giving awkward reactions to his unbelievable story. He only makes it halfway through the story and there is a shot of everyone looking at him puzzled. His phone rings and it is classical music, as though from the 1800’s. He says something to the extent of “OK, fine, Mr. Holmes, I will come and help you with that case!” He apologizes to the party and announces he must leave.
Everyone just looks at each other confused. One of the party members reaches into the bag
and discovers the card. He begins to
read it and hands it off, exclaiming that story is the biggest load of crock he’s
ever read in his life and is mad the other guy tried to pass it off as his
own. He then reaches into the package
and eats one of the crackers. He has a
shocked look on his face and exclaims “I get it now!” and begins the story just
like the other guy did.
A voice over comes up and says something like “Phileus Fogg’s
crackers…a boat load of a party,” and it fades out after a zoom in on the
package.
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