Mission Statement #1
“Message strategy statements tend to be plain,
straightforward outlines of benefits and positioning points that
the advertiser
wants to stress.”
This mission statement was simple, crystal clear, and gets
it point across without question. I’m a
simple man who wants simple snacking and “Just grab and bite with no cracking
or peeling, just simply eat,” makes me want them more than anything now. “Just simply eat” sounds like it could be a
short catchphrase for the product. The
clever word play saying that it is a “snack
with a twist” trails around the fact that the seaweed is wrapped around the
deep fried crab legs.
Mission Statement #2
“Today’s marketers are also reexamining their ethical and
societal responsibilities. Marketers are being called upon to take greater
responsibility for the social and environmental impact of their actions.”
This mission statement touches all aspects every person
wants to hear – safety, healthiness, and environmental awareness. The description of the chip is also a craver –
a thicker cut pepperoni pizza flavored chip? Yes please! Who could resist something that is made of
sugar, spice, and everything nice? The
statement also pushes towards the customers it already has – referring not to
just their customers, but their loyal
customers. Loyal customers are happy
customers, and happy customers generate referrals, and referrals are your best
bet at more loyal customers!
Mission Statement #3
”The advertiser must use memorable and attention-getting
words in the ad.”
What is more memorable than someone telling you “I guarantee
you…Deez Nuts will be on your mind the whole time!” regardless of your sexual
orientation, gender, nationality, etc.!
Another positive note in this mission statement is the fact that it
points out a couple places you would enjoy Deez Nuts, instead of just telling
you how amazing they are. It’s not just
how amazing they are either – it’s delivering to the customers the “ultimate
snacking experience.” I don’t know what
that is exactly, but that’s something I want!
All of the quotes in red are taken from the book Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.
All of the quotes in red are taken from the book Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.
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