The strengths within Phileas Fogg’s Argentine Crackers
account for creativity within the company filled with young, eager
professionals ready to embrace the marketplace.
Money for research, development, and organization are the
weaknesses that will hinder quick results for us. Since we are a small company looking to get
back on its feet and running and are still new to the business, we may make a
mistake in our distribution. It is
something we need to find more and reliable resources to and excute them to the
best of our ability. “Companies must decide on the best
way to store, handle, and move their products and services so that they are
available to customers in the right assortments, at the right time, and in the
right place.” Chapter 10 P 328.
The economy is bouncing back, and people have a little bit
more money to spend on high quality snacks.
Hostess has just closed, leaving millions of dollars for consumers to
discover new snacks.
The holiday season is currently in full swing, so selling
the product at this time could prove to be difficult (perhaps holiday versions
could be implemented?). The market is
also being saturated with new snacks, or other snacks that are being discovered
since the fall of Hostess, so putting ourselves out there will be much more
difficult. We would also need to avoid the crowds that may not want our
product. If we do need to go after them,
it will be important that we will cater to their importance of our product,
i.e. a woman may purchase our snacks for her male counterpart. In as so, the poor can’t buy our expensive
box, and the rich won’t want to have anything to do with the poor option. “Each role carries a
status reflecting the general esteem given to it by society. People usually choose products appropriate to
their roles and status.” Chapter 5 P 146.
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