Promotion

Loyalty to our customers will remain as strong as theirs remain to ours.  As we never will demise the value of our products, a “reward” system will be in place.  Customers can collect and send in 25 UPC’s and mail them in for an “Argentine Asado Award” plaque made out of wood from Argentine forests.  Customers can also send in 10 of each other 20 new brands of Phileas Fogg snacks for a “World Traveler” plaque.  These will only be available for the packages in the more expensive packages.  “Beyond offering consistently high value and satisfaction, marketers can use specific marketing tools to develop stronger bonds with consumers.” Chapter 1 P16.  We would also start branching out to opinion leaders or other celebrities to start pushing our product(s) and possibly appear in one of our television or print ads. “opinion leaders—people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others.”  Chapter 5 P142.