Product

Phileaus Fogg's Argentine Asado Crackers are doused in genuine asado herbs and spices, cooked inside the hides of animals just like asado is prepared in Argentina, and as a special import, palm oil (the substance that adds to the flavor and soaks up the alcohol) is nabbed from neighboring Brazil and injected into our crackers, making them a very special treat from South America.

Finished Cracker with Asado Spices and Herbs

Side 1: Origin of Phileas Fogg story

 Phileas Fogg's Argentine Asado Crackers

 Side: Face

 End: Nutritional Information

Top: Flag that opens box and stands.

The cooking of meat with the hide still on the meet finds its origin of in Argentina.  In this style, the crackers are prepared, with the hide of a majestic cow surrounding the crackers after the selected herbs and spices are sprinkled on.  The packaging has a heavily perforated top where the flag must be “raised” in order to enjoy the snacks.  “Poorly designed packages can cause headaches for consumers and lost sales for the company.  Think about all those hard-to-open packages, such as DVD cases sealed with impossibly sticky labels…” Chapter 7  P 217.  The rest of the package will be beautifully put together, not like the prototype used for the commercial.

A smaller, single roll package will be offered to the dollar stores with only a very short summary of the Phileas Fogg adventure.  It will feature a “For more adventure” reference to the regular sized packaging.