Every few months, there will be a review of sales in each
business conducted, with quality control personnel sent out to retailers
carrying the product in their stores to conduct surveys. This will also give them time to speak with
the smaller, more specialized retailers to educate them about the product to
give customers more of a Phileas Fogg experience. “Your local hardware store probably provides
more personalized service, a more convenient location, and less shopping hassle
than a huge…store…it may also charge higher prices.” Chapter 10 P 322.
Customers will also be invited to go to our website to have
a chance to be put on our mailing lists (giving insights and more adventures of
Phileas Fogg) and where they can also out surveys. These will help guide us in
the right direction in a cost effective manner.
“Beyond their speed and cost advantages,
Web-based surveys also tend to be more interactive and engaging, easier to
complete…As a result, they usually garner higher response rates.” Chapter 4 P115.
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