Distribution

Many things are shared or taken total control of by intermediaries.  These include risk taking, financing, physical distribution, negotiation, information, contact, matching, and promotion, most of which will be pushed on to the internediaries. “The question is…who will perform [the functions that need be]. To the extent that the manufacturer performs these functions, its costs go up and its prices must be higher.” Chapter 10 P313.

We will also take an active role in remaining consistently in contact with distributors, since they can have contact with customers. “Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage.” Chapter 10 P311.  Those who receive the best ratings in regards to our standards will receive rewards for its employees in the form of the crackers and one trip for two to the choice of their favorite Phileas Fogg snack’s country of origin, to be awarded by the intermediaries’ president/manager. “The company should recognize and reward intermediaries who are performing well and adding good value for consumers. Those who are performing poorly should be assisted or, as a last resort, replaced.” Chapter 10  P 338.