Objectives

One thing we have learned is to not fall away from the spirit from the original creators of the Phileas Fogg brand.  We will keep a consistent plan in place and go for a more long term approach when it comes to keeping our customers happy.  “[Marketers] are under big pressure to estimate their impact. Another analyst puts in more bluntly: ‘Marketing needs to stop fostering ‘rock star’ behavior and focus on rock-steady results.’” Chapter 2 P58

Phileas Fogg will maintain the highest standards from our suppliers in Argentina and worldwide.  We understand without out our planet, we will not a have a product or business.  With every tree we use for plaques, packaging, or whatever other business expense, another tree will be planted in its place.  The livestock hide we use for preparing the crackers will be raised on organic operations to reduce the environmental impact on earth.  “A second environmental trend is increased pollution. Industry will almost always damage the quality of the natural environment. Chapter 3 P80.  Customers will appreciate these extra steps we take, giving them comfort knowing they will be making a safe environmental decision with us.  Everyone within the company will be educated at orientation about what we do and be expected to fulfill their individual responsibilities to help ensure business success. “… creating value for the customer and views itself as a bundle of processes that profitably define, create, communicate, and deliver value to its target customers…. Everyone must do marketing regardless of function or department.”  Chapter 2 P48